world mastercard fashion week, world mastercard fashion week 2014, world mastercard fashion week blogger, world mastercard fashion week spring summer 2015, wmcfw, wmcfw october 2014, wmcfw ss 15, wmcfw spring summer 2015, wmcfw toronto, toronto fashion week, wmcfw canadian collection, canada fashion week, fashion week in toronto, toronto fashion, toronto style, toronto fashion blog, melissa nepton, melissa nepton wmcfw, target wmcfw, target toronto fashion week, pink tartan wmcfw, pink tartan fashion week, fashion coverage toronto, spring 2015 trends, spring 2015 beauty, spring 2015 makeup, spring 2015 fashion week makeup, runway toronto, fashion show toronto

Happy Monday gorgeous!   It’s going to be an exciting week here in Toronto as World Mastercard Fashion Week for Spring/Summer 2015 gets under way downtown.  I’m a big fan of WMCFW and seeing all of the beauty and fashion trends that come along with it.  This week, I’m not going to be spending as much time as usual at the tents because of work, but I’ll still be there for a couple of days and will keep you updated with all of the news and upcoming trends!

I’m going to be backstage today and tomorrow to hang out with Essie, Redken and Maybelline backstage so I can get a firsthand glimpse of the upcoming hair, makeup and nail trends for SS ’15.  I’ve also got something fun going on with Redken – I’ll be checking out the looks for a few different shows and will even have a chance to have one of the looks recreated on myself – be sure to let me know which one is your favourite so I can try it out!  I’ll also be checking out the Pink Tartan, Melissa Nepton and Target shows, three of the shows I can’t wait to see!  I adore Pink Tartan, Melissa Nepton is one of my favourite Canadian designers, and do I really even have to say anything about Target??  If you were following along last year you would know exactly why I’m so excited for this show.

Make sure you’re following me on Instagram, Twitter and Facebook so you can see all of my WMCFW SS 15 coverage as the action happens on the runways and backstage.  I can’t wait to see what we have to look forward to for the Spring/Summer 2015 season and am so excited to be able to share it all with you!

Will you be checking out WMCFW at all?  Which collections are you excited for?  What do you hope to see on the runways for this season (fashion and beauty)?



I am so excited to share the beauty looks from Day 2 of WMCFW with you – they are full of colour and so much fun!  I actually had the chance to see the Melissa Nepton show and got to see all of the looks on the runway – the makeup was fantastic but of course didn’t steal the show from the designs.  Take a look at the looks from Day 2:

Laura Siegal

Day 2, wmcfw, laura siegal

Laura Siegal at WMCFW SS 14 (Photo Credit: Redken, Jake Rosenberg via Maybelline)

Hair: Start with clean natural waved hair. Make a clean left side part.  Use a quarter-sized amount of Redken’s Signature Series Ruffle Up 14 volume building gel, and run through the hair that is on the left side. This will add nice grip so you can French braid that side of the hair from the front hair line down to the back of the neck.  On the remaining rest of the hair spray in Fashion Waves 07 a texturizing sea spray to add a beach texture, and end with Control Addict 28 to control any fly aways. (Side note: This is hands down my favourite hair at WMCFW so far!)

Makeup: Don’t be shy – heavily rim the eyes with two different types of eyeliner (Maybelline New York EyeStudio Lasting Drama Gel Eyeliner in Blackest Black and Master Drama Cream Pencil in Midnight Master) to really emphasize a strong gaze. Outline the blackened waterline with a fine brush using EyeStudio Color Tattoo Pure Pigments Loose Powder Shadow in Brash Blue to pack a colourful punch.

Nails: Coat the entire nail with 2 coats of Midnight Cami, followed by one large horizontal stripe of Lapiz of Luxury and one smaller horizontal stripe of Blanc in the middle. Use a brush to smudge and blend together for a “tie dye” effect.  Finish with one coat of No Chips Ahead.

Melissa Nepton

Melissa Nepton at WMCFW SS 14 (Photo Credit: Jake Rosenberg via Maybelline)

Makeup: Dab Maybelline New York EyeStudio Color Tattoo Pure Pigments Loose Powder Shadow in Wild Gold into the inner corners of the eye and Color Tattoo 24HR Cream Gel Shadow in Fierce n’ Tangy onto the centre of the eyelid. Apply the Pure Pigments Loose Powder Shadow in Pink Rebel in a c-shape along the temple, much like you would apply a bronzer or highlight. Add mascara to the top and bottom lashes to complete the look.


Tatsuaki Redken

Tatsuaki at WMCFW SS 14 (Photo Credit: Redken)

Redken: Start with clean flat-ironed hair smoothed down with Redken Two Smooth 03.  With a comb, section the hair from ear to ear, holding in a pony tail then brush back away from the face and tie off with an elastic to make one pony tail. Section the hair again from lower behind the ear brush back into a second pony tail.  Brush together all remaining hair in to a lower ponytail.  Wrap around the first ponytail electrical tape or ribbon. Connect second ponytail to first and wrap electrical tape or ribbon around ponytail. Now connect the second ponytail to last pony tail and wrap with the tape or ribbon.  Finish look with Fashion Work 12 to control any fly aways.

Mercedes Benz Startup

Mercedes Benz Startup at WMCFW SS 14 (Photo Credit: Redken)

Mercedes Benz Startup at WMCFW SS 14 (Photo Credit: Redken)

Hair: Start with clean straight hair; use Diamond Oil Shatterproof Shine to add shine and sleekness.  Create a centre part and brush behind the ears and bring down to a low ponytail.  Spray Pure Force 16 into the ponytail end and spin and pin into a bun.  After the bun is complete finish with Fashion Work 12 to clean up any loose ends.