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For me, this summer is quickly becoming the season of the killer lip. Between these and a few other really fantastic launches (which you’ll be seeing in the coming weeks), I’ve been having a hell of a good time playing with new formulas & shades. Today though, we’ll be talking about one of my new faves – Maybelline Superstay Matte Ink Liquid Lipstick ($11.99 CAD).

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Maybelline is definitely upping their game by joining in on the liquid lipstick trend, and I’m so happy they did. I’m a big fan of this type of lipstick and am really happy to see a great quality drugstore version, which makes picking up a few different shades a lot more accessible than some of the other versions I love.

I want to kick this review off by talking about the staying power of the Superstay Matte Inks. This was one thing that the brand really stressed when they launched the product, noting that once it’s on it stays on – my kinda lipstick. I tend to throw it on before I head out the door for the day and I’m usually so busy on the go that I don’t pay attention to reapplication, so this fits for me. I’ll find that sometimes I even have to wash it off at the end of the day because my lips are still a little stained. I’ve been wearing these since the launch a few weeks ago (where you might have seen we tested them out during a Soulcycle class that nearly killed me) and I’m honestly really impressed with the wear time once they set.

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They’ve lasted through work days, wine tastings, lunches, etc. and usually without the need for a touch up. One thing I will stress though is that given the long lasting nature you will probably want to be careful with application; as I mentioned, once they’re on, they’re on so fixing up mistakes can be a little tricky. The pointed tip of the applicator definitely makes precision a bit easier though. I suggest starting off by lining the lips using this before filling in with the flat side to avoid making mistakes and having to attempt cleanup.

Moving on to the formula, this is where I hit a bit of a snag that prevents me from giving these 5 full golden stars. These definitely feel a little different from other liquid lipsticks you’ve probably tried, and upon application, they feel a bit sticky. I’m not a big fan of a tacky feel, so if you can get past the initial feel and give them time to set (which doesn’t take long) I suggest giving these a try. The formula is nicely creamy, which means that even though the finish is matte the lips are left feeling soft. Try not to apply too much to avoid any “crumbling” and give it a couple of minutes to set once you’ve applied.

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Currently, Maybelline Superstay Matte Ink is available in 10 shades, swatches of which can be seen above (a few minutes after application once set): Loyalist, Dreamer, Lover, Pioneer, Heroine, Romantic, Creator, Believer, Escapist, and Voyager. The colours are bold and extremely pigmented, which helps the with the long lasting look. Lover and Pioneer have been in heavy rotation for me, and I feel like Believer will be added in very soon.

Which shades do you want to try out?

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Disclosure: This post contains PR samples sent for editorial consideration but as always opinions are 100% my own! xo

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Originally published on 29 Secrets – click through for more great stories!

Now that September’s rolled around and we’re closing the door on summer, it’s time to trade in your beach-ready beauty products for something a little more fall-worthy. Update your makeup bag without breaking the bank and catch up on the trends with these picks.

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Fall means a return to more dramatic beauty looks, which also means it’s time to start working on your liner game. The Maybelline New York Eye Studio Master Precise Curvy Liquid Liner ($12) has a design that was created to make getting that perfect wing easier than ever, with a handle that fits into the contour of your palm and a pointed tip for accurate application.

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Now that the days of bronze are slipping away, it’s time to try some deeper shades. The NYX Cosmic Metals Lip Creams ($10) are perfect for a season where jewel tones are in abundance. These highly pigmented lippies are smooth, shimmery and definitely pack a punch. Throw one of them on for your next girl’s night out and bask in the compliments.

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Transition to a more matte look with e.l.f. Beautifully Bare Finishing Powder ($6). Fall is all about fresh, healthy skin, and this tinted powder will have your skin looking flawless with light coverage that sets makeup so it stays fresh throughout the work day. Keep one in your purse for quick touch-ups on the go and to zap any shine that pops up during the day.

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Swap your summer gloss for a fall lipstick with ColourPop Ultra Satin Lip ($6). A taupe or berry satin lip is just what September is calling for, and these long-wearing lipsticks are perfect for transitioning into sweater weather. As a bonus, the low price tag means you can stock up on a few for a new fall lip wardrobe.

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Bold eyes and long, fluttery lashes are on deck, which makes Quo Holy Grail Mascara ($12) a-must have. This mascara makes large promises with its name and after getting buildable bat-worthy lashes, we’re converts for this drugstore winner.

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Colour addict? You’re going to love the new Maybelline New York Color Jolts. I first spotted these backstage at Toronto Fashion Week (RIP) back in the spring and immediately knew that I was going to have to give them a try. Fast forward to a few months later and you can imagine my excitement when a few of them found their way into my mailbox.

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These bold lip paints are unbelievably pigmented and completely opaque (they’re said to have 8 times more pigment than the typical gloss), making them ideal for someone who is looking for colour; I’m a big fan of letting the colour of a lip product speak for itself, and I’m really happy to say that these live up to their name. Maybelline has managed to pack a ton of colour into a small package (I wish they were a little bigger as I’m sure I’ll go through them in no time!).

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When it comes to formula, I think these find a perfect balance between giving bold, long-lasting colour payoff and a comfortable, wearable feel. The Color Jolts are creamy, with a non-sticky feel that hydrates while you wear, and a hint of shine. I find that I can throw one on before I head out for the day and it will last for a few hours before I have to reapply, with some transfer when I eat or drink.

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Maybelline Color Jolt in Stripped Down

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Maybelline Color Jolt in Red-dy Or Not

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Maybelline Color Jolt in Berry Naughty

Although I usually go for the deeper red shades, I have to say I’ve really been loving Stripped Down for the past couple of weeks – it’s a killer nude with just a hint of pink that looks natural and enhances a fresh face.

One of the downsides with this product? Right now, there are only 8 shades available; I’m a really big fan of these and I’m hoping that they continue to expand on the line.

Have you tried any of the Maybelline Color Jolts?

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I know, you’re already a boss lady, but sometimes the right lipstick can just give you that little bit of edge that makes you feel like you’re ready to kick ass. I find that a killer lipstick shade has this amazing ability to change your attitude; whether you’re having a bad day, not feeling so hot, or are getting ready for that big presentation, it can help give you this little boost of confidence.

I’ve rounded up 5 lipsticks that are going to put you in the mood to take on the day – and the world. So take your pick, put it on, and tell yourself you’ve got this.

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  1. Chanel Rouge Allure Velvet in Rouge Charnel Sometimes you just need a good red to instill a little confidence, and Chanel knows reds like no other. This matte, deep red will have you feeling great as soon as you put it on. Coco Chanel put it best: “If you’re sad, add more lipstick and attack.”
  2. Maybelline New York Loaded Bolds in Rebel Pink – Make a statement with this bold fuchsia. I think it’s safe to say that you’ll command attention and show that you play by your own rules with this shade on your lips.
  3. Make Up For Ever Artist Rouge in c506 (Click here for swatches!) – This deep berry shade is as sophisticated as it is fierce. Packed with colour, this lipstick lasts, so you don’t have to worry about touch ups as you build your empire.
  4. Smashbox Always On Liquid Lipstick in Bawse – This liquid lipstick, created in collaboration with YouTube star Lilly Singh, could not have been any more appropriately named. The lightweight, matte lipstick is a stunner, with extremely long-lasting colour (I’ve put it to the test), and it honestly looks amazing on everyone. Total win.
  5. Lipstick Queen Eden Lipstick (at Murale) – This gorgeous red (with, yes, a subtle hint of green shimmer) will have you looking and feeling fresh. The shade is instantly brightening and deeply moisturizing so your lips feel comfortable and soft the entire time you wear it.

What lipstick shades give you confidence?

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Disclaimer: This post contains PR samples that were sent for editorial consideration, but as always opinions are 100% my own! xo

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I think it’s safe to say that the matte lip is going to be sticking around for quite a while now, and I’m loving the fact that so many drugstore brands have decided to come out with some affordable versions of matte lippies – it’s easier than ever to put together a matte lip collection in a variety of shades without breaking the bank (especially after the holidays).

One of the latest to grace my desk? The new Maybelline Vivid Matte Liquids, which will be rolling into stores in Canada starting this month.

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From L-R: Nude Thrill, Nude Flush, Pink Charge, Electric Pink, Rebel Red, Fuchsia Ecstasy, Berry Boost, Possessed Plum & Vivid Violet. Also available (not pictured): Orange Shot.

Available in 10 shades, the Maybelline Vivid Matte Liquids promise two times more pigment for big, bold colour with a soft matte finish.

“Bright lip colour is the beauty equivalent to a superhero cape: As soon as a woman puts it on, she feels ready to conquer the world”

Upon first glance, I loved the look of these – simple, yet chic packaging and a selection of bold colours drew me right in. I’m definitely big on bold reds and berry shades, and was immediately drawn to Berry Boost (which is still my favourite shade). These lippies do give the lips a big pop of colour, which is something that I really look for when choosing a lip colour. They’re very pigmented, so much so that they do leave a bit of a stain behind afterwards, which means that even as the lipstick fades a hint of colour remains – something that has made me become very fond of stains as of late. Win-win for me.

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When it comes to application, the applicator is a little bit different. It comes in a long, thing, almost cylindrical form, with a bit of a flat edge on two sides. I find that it’s easiest to apply product using the flat side before using the tip to define, smooth and fill in.

As for the product itself, I’ve really been enjoying the formula. It’s extremely rich and creamy, with a soft, velvety finish. I’ve definitely found that some matte lipsticks can become quite drying and flat looking once applied, and I didn’t find that this was the case at all.

If you’re looking for a full-on matte finish, you’re probably not going to get it right off the bat with these. I find that they still have a creamy look with a bit of sheen (as seen in my photo below). To help achieve more of a matte look, I’ve found that it’s best to apply a smaller amount of product (if you put too much on, you’re not going to get the same effect and will have more of a glossy look) and to give your lips a quick blot after application so the colour dries better, or you might find they have a bit more of a lightly glossy look (note: the below swatches have been applied following these steps).

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From L-R: Nude Thrill, Nude Flush, Pink Charge, Electric Pink, Rebel Red, Fuchsia Ecstasy, Berry Boost, Possessed Plum & Vivid Violet. Also available (not pictured): Orange Shot

 

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Not completely matte at this stage, but you just have to see how gorgeous Berry Boost is!

The Maybelline Vivid Matte Liquids will be available in Canada starting in January 2016 at $12.99. Will you give them a try? What are your favourite mattes?


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[show_shopthepost_widget id=”1679387″] Disclaimer: This post contains products that were sent for editorial consideration, but as always opinions are 100% my own! xo

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