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For me, this summer is quickly becoming the season of the killer lip. Between these and a few other really fantastic launches (which you’ll be seeing in the coming weeks), I’ve been having a hell of a good time playing with new formulas & shades. Today though, we’ll be talking about one of my new faves – Maybelline Superstay Matte Ink Liquid Lipstick ($11.99 CAD).

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Maybelline is definitely upping their game by joining in on the liquid lipstick trend, and I’m so happy they did. I’m a big fan of this type of lipstick and am really happy to see a great quality drugstore version, which makes picking up a few different shades a lot more accessible than some of the other versions I love.

I want to kick this review off by talking about the staying power of the Superstay Matte Inks. This was one thing that the brand really stressed when they launched the product, noting that once it’s on it stays on – my kinda lipstick. I tend to throw it on before I head out the door for the day and I’m usually so busy on the go that I don’t pay attention to reapplication, so this fits for me. I’ll find that sometimes I even have to wash it off at the end of the day because my lips are still a little stained. I’ve been wearing these since the launch a few weeks ago (where you might have seen we tested them out during a Soulcycle class that nearly killed me) and I’m honestly really impressed with the wear time once they set.

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They’ve lasted through work days, wine tastings, lunches, etc. and usually without the need for a touch up. One thing I will stress though is that given the long lasting nature you will probably want to be careful with application; as I mentioned, once they’re on, they’re on so fixing up mistakes can be a little tricky. The pointed tip of the applicator definitely makes precision a bit easier though. I suggest starting off by lining the lips using this before filling in with the flat side to avoid making mistakes and having to attempt cleanup.

Moving on to the formula, this is where I hit a bit of a snag that prevents me from giving these 5 full golden stars. These definitely feel a little different from other liquid lipsticks you’ve probably tried, and upon application, they feel a bit sticky. I’m not a big fan of a tacky feel, so if you can get past the initial feel and give them time to set (which doesn’t take long) I suggest giving these a try. The formula is nicely creamy, which means that even though the finish is matte the lips are left feeling soft. Try not to apply too much to avoid any “crumbling” and give it a couple of minutes to set once you’ve applied.

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Currently, Maybelline Superstay Matte Ink is available in 10 shades, swatches of which can be seen above (a few minutes after application once set): Loyalist, Dreamer, Lover, Pioneer, Heroine, Romantic, Creator, Believer, Escapist, and Voyager. The colours are bold and extremely pigmented, which helps the with the long lasting look. Lover and Pioneer have been in heavy rotation for me, and I feel like Believer will be added in very soon.

Which shades do you want to try out?

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Disclosure: This post contains PR samples sent for editorial consideration but as always opinions are 100% my own! xo

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French women just seem to have this effortless beauty, a je ne sais quoi that means they always look fresh and radiant. Steal some of their secrets with these French beauty brands you’ll fall in love with; some you may be familiar with and a few I know you won’t be able to wait to discover.

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When it comes to haircare, Kérastase is a brand that’s always top of mind. Salon quality products designed to target different needs & issues mean your hair is taken care of in luxurious fashion. To make things easy, their diagnostic tool will help you find the products you should be using for your healthiest hair.

You’ll love: Kérastase Elixir Ultime Oleo Complex Serum, a beautifying oil (made with a blend of four oils) to help nourish and protect the hair for a boost in shine and softness.

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Feel like you would rather be living in a fairy tale? These perfect product picks will help you embrace your inner unicorn-loving princess in the prettiest way possible.

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The Tarte Magic Wands Brush Set contains four perfectly twirled brushes that are as pretty as they are useful. The unicorn horn-shaped golden handles and colourful brush heads are too cute, as if anyone really needs another excuse to buy more brushes.

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Tired of being the girl next door? Take your look from sweet to sexy with these tips on your next night out:

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Change your locks. Add a bit of colour to your hair with L’Oreal Professionnel Hairchalk ($25, available at salons). Try throwing a fun colour like pink or red into your hair. If you’re not ready to commit to a bold shade, this washes out after about 2 shampoos, so you can go a little wild without permanent colour.  A bit of colour on the lower layers of your hair makes for a trendy surprise.

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As you may have noticed, makeup this spring is all about colour; adding bright pops of it into your look is a really easy way to update for the new season and freshen up. The new L’Oreal Paris Infallible Paints Lip are a surefire way to inject a little more of this springtime trend into your look without having to go too far out of your comfort zone.

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Available in a variety of shades ranging from deep plums to neutral nudes to popping pinks, with a side of bold (there’s a killer navy shade available, not pictured here), they’ve created a really nice selection of shades to flatter different styles and skintones. I’ve personally been on a bit of a nude kick and have been loving lip shades with a bit of a dusty rose feel, so Nude Star (312) has been a favourite of mine. When I feel like being a bit bolder, I also like to swipe a bit of Sultry Sangria (326) on.

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The lip paints come with a curved applicator with a bit of a pointed tip, so application is really comfortable and it’s easy to perfect your lines. I’m a big fan of the formulation of these; they’re creamy and soft, so your lips never feel dried out. They have a soft, slightly shiny finish that gives the lips a bit of a plump look.

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Another win with these comes with their pigmentation. The colour is exactly what you would expect from looking at the tubes, and they provide really strong colour that blends easily. Some of the darker shades can be a bit streaky if you apply a little heavily, but they can be easily blended by patting with your finger or a tissue.

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L’Oreal Paris Infallible Paints Lip Swatches from L-R: Lilac Lust, Violet Twist, Bewitching Bordeau, Taupeless, Nude Star, Spicy Blush, Wild Rose, Fearless Fuchsia, Cool Coral, Orange Envy, DIY Red, Sultry Sangria

Will you be trying any of the L’Oreal Paris Infallible Paints Lip out? What shades are you drawn to?


Disclaimer: This post contains PR samples sent for editorial consideration, but as always opinions are 100% my own! xo

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