Dior Addict It-Lash Mascara and It-Line Eyeliner

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Summer has got to be one of my favourite seasons, both weather-wise and beauty-wise.  I find that it’s so much easier to play with colour and to shake up your beauty routine – anything goes, and the more colour the better.  Allow me to introduce my new best friends for playful summer makeup: Dior Addict It-Lash Mascara and It-Line Eye Liner. These mascaras and liners will of course be available in traditional black (a permanent addition to the line), but will also come in blue, pink and purple (limited edition) for a little more fun.

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The new Dior Addict It-Lash Mascara ($32.00 CAD) is a godsend for those of you who love highly pigmented mascara.  The It-Black shade is fantastic, extremely dark and bold.  It definitely adds a nice touch of drama to your lashes.  I found that it easily coated every lash from top to bottom, with the bristles at the end of the brush being able to get in close to the base.  The brush is really nice, with soft, flexible “spiked” bristles.  As for the formula – it’s very long-lasting and lengthening.  I found that it didn’t go anywhere and although it isn’t waterproof I couldn’t wash it off completely and needed to use make up remover to get everything off at the end of the day.

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Now for the fun part.  This mascara is also, for a limited time, available in three other shades: It-Blue, It-Pink and It-Purple.  All have a ton of colour and can be worn on their own, but I prefer to layer one over top of the black.  It gives off a more subtle look and gives off a different effect depending on the angle that the lashes are viewed form.  I love the way this looks – I have the blue and have seen the pink/purple versions on others and they are all equally exciting depending on your preferences.  I really can’t wait to get the It-Purple shade!

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Dior Addict It-Lash in It-Blue over It-Black. Dior Addict It-Line in It-Black and It-Blue for liner.

The Dior Addict It-Line ($32.00 CAD) liners are the perfect companion to It-Lash.  Also available in It-Black (permanent addition), It-Blue, It-Pink and It-Purple (limited editions), these are the perfect way to up the colour factor.  These liners have a very fine tip to allow for precise application.  As with any liquid liner, you may need a little practice to really get a hold of your technique, but once you have it down these are a great option.  The coloured versions really pack a punch.  The colour is electrifying and bold.

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The liquid formula is easy to work with and applies extremely smoothly.  It dries quickly and has a bit of shine to it.  I found that the black liner does tend to last a bit longer than the coloured versions from my experience so far, but both do have a long-life span.  Like the mascara, I remover was needed to take it off completely.dior addict it-line, dior addict liquid liner, dior addict color liner, dior addict it-line it-blue, dior addict it-line it-pink, dior addict it-line it-purple, dior addict purple liner, dior addict pink liner, dior addict blue liner

Availability: It-Lash and It-Line will be available on Dior counters Canada-wide and thebay.com June 1, 2014

 

What do you think of coloured liners and mascaras?

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  • Jaimee

    I’ll be keeping my eyes peeled for this in store next time i go.

  • Nancy

    I’m so curious to try this mascara…look nice 🙂

  • monica b

    This is so pretty! Perfect for summer

  • Lin C.

    Perfect! – Ka

  • Melinda Jana

    I am a fan of Dior’s beauty products. Definitely have to check out the mascara!

  • These products are one of the most exciting launches for summer, I love the bold colours!

  • Guppy

    Love the purple!

  • Yuen Ch

    Interested to try the blue one!

  • Victoria Ess

    I love the blue!! It looks amazing on you!

  • Jenn E

    I have never experimented with coloured mascara or liner, but this looks great on you! It was interesting to see Dior release pink too! Blue and purple coloured eyeliner, I’ve see, but never pink! Very different!

  • That blue liquid liner looks so bright and pigmented! Gorgeous 🙂

  • Maggie Cheung

    I soooooo love the blue liner!! Soooooo rich and pretty!