Benefit Cosmetics They’re Real! Push-Up Liner Review and Pictures

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BIG NEWS: 24-Hours only! Get Early Access to Benefit Cosmetics They’re Real! Push-Up Liner (not available in stores until June 27th!)

Unless you’ve been living under a rock and hiding from the beauty world for the past month or so, there’s no way you haven’t heard the buzz about the latest from Benefit.  The new Benefit Cosmetics They’re Real! Push-Up Liner is hands down going to be one of the biggest product launches this year, and with good reason.  As a self-professed liner addict, I’m always on the hunt for the best of the best.  I want a liner that’s easy to apply, long-lasting provides fantastic pigmentation.  They’re Real! Push-Up Liner checks all three boxes, natch. I’m not kidding when I say this is one liner that you’re going to want to get your hands on… And I recommend doing it quickly, because I have a feeling that this one is going to sell out pretty quickly and be on back order for a while (I heard there’s even a wait list).

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So, what makes this liner so special?  A couple of things.  First up, the applicator.  The Benefit team spent the past few years designing this liner and the applicator is one of the areas they focused on.  The special Accuflex tip is flexible and rubbery for a precise line that can hug the lash line, while the “guard” pushes lash aside making it easy to get in close without getting any liner on your lashes (a big pet peeve of mine).  I’m going to let you know right now that unless you’re a makeup fairy, you’ll probably need to practice a few times to nail down your technique.  That being said, once you do application is unbelievably easy – I’ve been able to get an amazing line every time.

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Rocking Benefit Cosmetics They’re Real! Push-Up Liner

There’s another thing that makes this liner stand out – it’s actually a gel liner in the form of a pen!  I absolutely love gel liners.  They give bold colour and are long-lasting, but so far I’ve only been able to find them in pot form.  This is fine, but they have a tendency to dry out pretty quickly.  This solves that problem and gets rid of the need of a brush for application.  Honestly, this formula is the bomb.  It’s waterproof and matte and has serious staying power – it’s going to last all day (and night).

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Along with this liner comes the addition of the Benefit Cosmetics They’re Real! Remover because let’s face it – when you have products that last and last, you’re going to need a remover that actually takes it all off.  This creamy makeup remover definitely does the trick, and takes all of my liner (and other waterproof makeup) off without leaving a trace behind.  They really nailed it with this one.

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Wearing Benefit Cosmetics They’re Real! Push-Up Liner

So yes, I think it’s fair to say that I have a slight obsession with the new Benefit Cosmetics They’re Real! Push-Up Liner.  I’m sure it won’t be long before I’m ready to buy a new one at the rate that I’m using it.  Will you be picking it up when it hits stores?

One other thing – Benefit has a really neat portal they’ve created for the launch of the liner, where you can check out real liner looks from around the world!  If you want to get yours posted, share a photo on Instagram or Twitter with the hashtag #RealLinerLooksCAN (for my Canadian friends)!

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Price: They’re Real! Push-Up Liner – $29 CAD, They’re Real! Remover – $22 CAD, They’re Real! Mascara – $29 CAD

Availability: June 27, 2014 – BUT – I’ve got access to a 24-hour presale online at Sephora June 19th! 24-Hours only! Get Early Access to Benefit Cosmetics They’re Real! Push-Up Liner.

 

Disclaimer: This post contains products sent from the company for editorial consideration.  All opinions are purely my own personal judgements.

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  • I love this liner!!! You’ve got your winged eyeliner on lock for sure. Also, can we talk about how amazing you look in royal blue? Lovely!

  • Lisa

    I’ve heard a lot about this but have always pushed it aside because I try not to buy in the hype, but seriosuly, this looks amazing on you! I suck at liner so I might actually have to give in and try this. I can’t believe it’s a gel product too!

    • I’m such a sucker for a gel liner but really enjoy pen applicators so this was right up my alley. Gives me exactly the look I love!

  • Jenn E

    Wow, your winged line looks fantastic! It really makes your eyes pop! Unfortunately, I have very little eyelid space so I actually skip liner on my lids (I just tightline on the waterline). Otherwise, I would definitely love to try this out! It looks AMAZING. Sigh~

    • Thanks lady! If you ever do give it a try, the applicator does make it super easy to get in tight with the lashline, so it still gives a bold impact with a fine line.

  • Victoria Ess

    I love gel liners and to have it in a pen form would be amazing!

    • It honestly makes a world of difference… So easy to use and you get the same bold line as you do with a gel!

  • Hurrah! Ordered my liner. I’ve tried so many, but never had patience for gel with the pots and brush. I was seriously considering going back to give it another go when I saw the excitement around this one. I have been using the They’re Real mascara for ages and it’s exactly what I love, I have high hopes for this one.

    • Together they make a great combination 😉 Let me know what you think once you’ve tried it out!!

  • Cassandra Turcotte

    Oohhhhhh. I want this SO BAD. I’m hoping my shoppers gets it in and doesn’t have a wait list. Small town – big hopes. lol

  • PrettyLittleLiar412

    I have the Cynthia Rowley pen, and so e other ones but I really like the way this one is shaped. More importantly, I am really interested in the remover. And I love the mascara!

  • annet

    Your liner looks immaculate! I’m definitely going to be looking for this product! Thanks for the intro!

    Anne Taylor

  • Guppy

    What a great design – I hate getting liquid liner on my lashes too.
    P.S. love that eye shadow colour 🙂

  • Joyce

    I am used to liquid, but definitely would love to give this a try!

  • Elizabeth V

    I have to get this liner. Absolutely stunning. I’m sure I’ll need the practice but hoping for the same great results you achieved.

  • Maggie Cheung

    Do you feel that it flakes after a while? I have heard that from some of the YouTube reviews.

  • I’ve been using this for the past week and have to say that it is perfect for hooded lids! I’ve read that people find it hard to take off, but I find it comes off easily with my Korres cleansing milk.

  • I bought it yesterday and I’m going to try it today! So excited! The Benefit gal that put it on me yesterday did an amazing job, but I’ve heart it takes some practice to get it right.
    gyudynotesofbeauty.blogspot.it

  • I love this liner! It does have some downfalls, I find it takes a long time for the product to come to the tip of the applicator, and even then sometimes it crumbles a bit. But overall this really is an awesome liner!

  • This
    is one of my favorite eye liners! 😀
    xo,
    ~Pauline @ http://www.kallony.com.ph/brand/benefit