Almay Shadow Softies (Photos + Swatches)

Almay Shadow Softies, Shadow Softies, Almay, Almay Canada, Almay eye shadow

Last month at Spark Sessions, Canada’s First Fashion and Beauty Blogger Conference, I was introduced to Almay Shadow Softies, and was extremely excited to try some of them out.  They claimed to be a new, whipped shadow with 12 shades ranging from shimmery to matte and a very interesting range of colours.  I was immediately drawn to Creme Brulee (center, above) and tested it out on my hand.  The colour was very sheer, but the shimmer was beautiful and I could see it acting as a fantastic highlighting shadow.  I recently got a few more of these to test out and play with.  Read on to see what I think and to see some swatches!

Almay Shadow Softies in Creme Brulee, Almay, Almay Shadow Softies, Almay Shadow Softies Creme Brulee, Almay Creme Brulee

Almay Shadow Softies in Creme Brulee

First up – the texture.  While these claim to have a whipped texture, I found that they fell more into a soft, airy category a la Maybelline Bouncy Blush.  They are really light and almost “foamy” – my fingers made an indentation into them when I tried them out.  They applied very smoothly, although as you will see I did have to apply a couple of layers for consistent colour.  In terms of colour, most of the lighter shades weren’t as pigmented as I was hoping. It did take a couple of layers to get the colour that I wanted, but the end result was really nice.  These are perfect for a lighter eye and are great for daytime wear!  I will say that the one darker shade that I tried, Midnight Sky, came through much more pigmented and the colour was beautiful.  One layer and I was set!  One thing to note if you want to give these a try – I have been applying these with my fingers rather that with a brush.  I find these are much easier to apply this way and it is also better for colour build up.

Almay, Almay Shadow Softies, Almay Shadow Softies Swatches, Shadow Softies, Almay Shadow Softies Honeydew, Almay Shadow Softies Lilac, Almay Shadow Softies Seafoam, Almay Shadow Softies Creme Brulee, Almay Shadow Softies Vintage Grape, Almay Shadow Softies Petal, Almay Shadow Softies Midnight Sky

I’ve swatched the shades I have for you (above):

1 – Almay Shadow Softies in Honeydew

2 – Almay Shadow Softies in Lilac

3 – Almay Shadow Softies in Seafoam

4 – Almay Shadow Softies in Creme Brulee

5 – Almay Shadow Softies in Vintage Grape

6 – Almay Shadow Softies in Petal

7 – Almay Shadow Softies in Midnight Sky


Have you tried out any of the Almay Shadow Softies yet?


Disclaimer: This post contains products sent from the company for editorial consideration.  All opinions are purely my own personal judgements.

  • Nancy

    Never try, but Colors are very Nice 😉

  • Brenda Penton

    Beautiful colours! I haven’t tried them yet. I haven’t seen them in stores here yet. They do look really pretty in the swatches.

  • sri

    love them all specially creme brulee and lilac

  • Victoria Ess

    I haven’t yet, but these colours are gorgeous! I never usually pay attention to Almay in the drugstores, but I need to start!

  • Guppy

    I haven’t even seen these in stores yet – but I love them! I want #1, 2 and 4!

  • Bcteagirl

    Thanks for the review! I saw these in store and was wondering. The fact that they are light (but buildable) is a plus for me as that means they should be work appropriate.

  • Jenn erin

    I saw these in stores for the first time a few days ago and the thing that intrigued me was the packaging! It’s so cute! I didn’t think much of them because I never use Almay make up but i am liking #4-6!

  • MrDisco3

    those look really cool!

  • Melinda Jana

    light and foamie? I didn’t think it was possible for eyeshadows. Now I’m really tempted to try them out.

  • Jenny Nicole

    I was lured in by the nice sleek packaging that I bought a few as stocking stuffers! I don’t need any more eye shadows so I held off on it for myself. I really want #7 though

  • annet

    These are all gorgeous but I especially love the Petal and the Creme Brulee!

    Rafflecopter Name is Anne Taylor

  • Ashley

    I like to wear reds and golds during the holiday season.

  • JN Knotts

    This is what I was hoping would happen. First came the L’Oreal Infallibles, and now someone else is entering the market with long-wear and crease-resistant shadows that actually do what they say. I have 3 colors of these-Moss, Midnight Sky and Hot Fudge (and plans to buy more!). They do require a little more attention to build the color you want, but with these and no primer my eyeliner does not run down to my knees by lunchtime. You might have an easier time with a primer but I won’t bother.

  • zeta_mcmillan

    I love the Almay Creme Brulee the most but they all are pretty shades. I love shimmery eye shadows

  • xflowahsx

    I am going to get creme brulee.

    Those all look amazing. Thank you for posting the swatches and description. 🙂