Alber Elbaz Puts On A Show For Lancome

You may have remembered back in January I shared some exciting news – Lancome would be teaming up with famed designer Alber Elbaz for what is sure to be one of the most exciting makeup collaborations I’ve ever seen.  To celebrate this, Elbaz has created a short film which showcases his signature whimsical style.  The video (above) dropped yesterday in anticipation of the makeup collection, which will be available June 15th.

@Alber Elbaz for Lancôme

“Our job is to tell stories. It all starts there,” explains Alber Elbaz. “It all stems from the incredibly rounded and curvaceous mascara bottles. The moment I saw them I thought of women’s bodies. There’s something of Cinderella and her magical carriage in this idea of fairy-tale metamorphosis. The transition from the real to the surreal of course echoes make-up itself, and sparks the imagination. So I came to this idea of a fashion show where all you see are eyes in the front row, and the women gradually transform into bottles.”

Alber Elbaz for Lancome

I’m going to be getting an early glimpse of the collection next week before it hits stores, so make sure you come back then to be one of the first to take a look at it!  I for one am beyond excited to see what it has in store, and if the video is any indication it’s going to be fun, flirty and full of character.  Are you looking forward to this collaboration?

Alber Elbaz for Lancome

Follow:
  • Guppy

    ‘Ooh la la!’ lol!

  • Victoria Ess

    Ha so cute! I can’t wait for the reveal!